Who this is for
Series A to Series B SaaS and tech companies evaluating Japan with no local team yet, who need to prove demand before making a full-time country hire.
The sequence that works
1. Fit test — identify the right enterprise accounts and decision-makers and run real buyer conversations, not a market report.
2. Warm access — introductions through an established local network, not cold outreach, which lands differently in Japan's relationship-driven culture.
3. Read-out — a clear view of objections, pricing sensitivity, and how your positioning must shift for Japan.
4. Scale — once you have evidence (confirmed demand, validated pricing, deal volume), we support the direct-hire transition.
Why hiring first is the expensive mistake
Hiring first inverts the order that reduces risk. A country manager is a significant fixed cost — salary, benefits, often a registered entity to employ them under — committed before you know whether your product resonates with Japanese enterprise buyers. Validate with real buyers first, then hire on evidence.
What the engagement includes
Product-market fit assessment. Building the lead-generation structure. On-the-ground product-market fit testing. A senior sales executive acting as your Japan sales team. Enterprise client outreach via an established network. Direct sales calls and meetings on your behalf. Support hiring locally when you are ready.