Japan GTM Advisory · Fractional Sales
Your Japan sales engine, run for you — without the full-time hire.
A senior sales executive builds your enterprise pipeline in Japan: Japanese-language PR, AEO, and outbound, then opens doors and runs sales calls on your behalf. Month-to-month, from $3,000/month.
Built for overseas Series A+ companies. No Japanese required. Cancel anytime.
In plain terms
What is a fractional sales leader?
A fractional sales leader is a senior sales executive who works with your company part-time instead of as a full-time hire. They own real outcomes — pipeline, positioning, and sales conversations — in a defined market, at a fraction of the cost of a full-time VP of Sales or CRO.
In Japan, that gap is wider than anywhere else: enterprise buyers expect Japanese-language credibility, press presence, and in-person relationship building before they will even take a meeting. A fractional engagement covers that ground run-for-you, and converts to a full-time local hire only when the market is proven.
Who this is for
Series A and beyond, selling into Japan for the first time — or restarting.
You're Series A or later
You have product–market fit at home and the revenue to fund expansion — but not yet the case for a full-time Japan team.
Enterprise or B2B focus
Your buyers are companies, not consumers. Decisions run through committees, and doors open through relationships and credibility.
No local presence yet
You need leads and booked conversations in Japan without recruiting, entity setup, or hiring bilingual sales staff yourself.
You need a full local org
If you already know Japan is your #2 market and need a 10-person team on the ground, a direct hire or EOR route will serve you better.
You want a lead-list vendor
We don't sell spreadsheets of contacts. The engagement owns outcomes — doors opened and conversations held — not raw lists.
You need tomorrow
Enterprise pipeline in Japan compounds over quarters. If you need closed revenue this month, no credible partner should promise it.
What's included
A complete Japan demand-generation engine, run for you.
Enterprise outreach, end to end
From list building to first conversations. We identify the right accounts in your segment, reach them in Japanese, and open the doors — with your senior sales executive leading.
4+ Japanese press releases a year
Distributed on major Japanese wires such as PR TIMES. Presence in the Japanese-language press is the credibility baseline enterprise buyers check before meetings.
Japanese AEO-ready landing page
A Japanese-language landing page built to be citable by AI assistants. Citations across ChatGPT, Gemini, and Perplexity are audited weekly — because that's where your buyers now ask "who can help us in Japan?"
Meetings booked, proof packs ready
Sales conversations are booked on your behalf, and your team receives committee-ready proof packs so every call starts warm and ends with a clear next step.
GA4 + CRM reporting
Monthly reports on pipeline and source quality, and a quarterly go/no-go review with you — so the decision to deepen, hold, or hand over is always made on data.
Senior hands, not a ticket queue
You work directly with the senior sales executive running your Japan motion. No account-manager relay, no junior hand-offs.
Built to be handed over
Everything is built as an asset you own from day one — pipeline, CRM, playbooks, pages. When it works, we help recruit your full-time Japan lead and transfer it all. Our goal is your independence.
How it works
From first call to a Japan team you own, in five steps.
Consultation
A 30-minute call to assess your product, target segment, and readiness for the Japanese market. You leave with a clear view of whether Japan is a now-move or a next-year move.
Scope & agreement
We agree the target segment, messaging angle, and monthly cadence in a Statement of Work. You review and sign the Master Advisory Service Agreement online, then start through Stripe. Month-to-month, cancel anytime.
Engine build-out
Target list built, Japanese-language positioning and PR drafted, your AEO-ready landing page published, and outbound sequences launched — typically inside the first month.
Doors & conversations
Your senior executive does the heavy lift: opens doors and runs sales calls on your behalf. Monthly reporting keeps you close to the number while the engine compounds.
Handover — you own it
Once it works, it becomes yours: we support recruiting your full-time Japan lead and transfer the pipeline, CRM data, and sales playbook in full. Your team runs Japan. We step away.
Our endgame
We build the structure. It runs for you. Then you own it.
Phase 1 — Build
We do the heavy lift
A senior sales executive builds your Japan engine from zero: target lists, Japanese positioning, press presence, AEO-ready pages, and the first enterprise doors.
Phase 2 — Run
It runs for you
Outbound, PR, and booked sales conversations compound month over month, measured in GA4 and your CRM. You watch the number; we carry the execution.
Phase 3 — Own
You own everything
Every asset stays yours: pipeline, CRM data, playbooks, press archive, and pages. We help recruit your full-time Japan lead and hand over cleanly — then step away.
Pricing
One fixed fee. No lock-in. No local recruiting.
The retainer covers the full engine: outreach, press, AEO presence, and booked sales conversations. You are buying senior ownership of your Japan number — not hours of advice.
What's not included: media costs for PR activities (such as press-release distribution fees) are billed at actual cost and are not part of the monthly fee. Statutory registration costs, if you later choose to establish a Japanese entity, are quoted separately.
Prefer to talk first? Send us an inquiry instead of booking directly.
FAQ
Questions founders ask before booking.
What is a fractional sales leader?
A senior sales executive who works with your company part-time instead of as a full-time hire — owning real outcomes (pipeline, positioning, sales conversations) in a defined market, at a fraction of the cost of a full-time VP of Sales or CRO.
How much does a fractional CRO or sales leader cost in Japan?
Our Japan GTM retainer is $3,000/month, fixed, billed monthly, cancellable anytime. PR media costs (e.g., distribution fees) are billed at actual cost on top. For context, US fractional sales leaders typically bill $150–$195 per hour, which would run $6,500–$8,450/month at 10 hours a week.
Fractional leadership or a full-time VP of Sales — which is right at Series A?
For a new market like Japan, fractional lets you prove demand and open enterprise doors before committing to a full-time local hire. And the engagement is designed to end well: everything we build — pipeline, CRM data, playbooks — stays yours, and when the market is proven we help recruit your full-time Japan lead and hand over cleanly. Your independence is the goal, not a failure mode.
Do I need to hire locally or speak Japanese?
No. The engine runs for you: list building, Japanese outreach, press releases on major JP wires, a Japanese AEO-ready landing page, and booked sales conversations. Your team joins the calls that matter, with committee-ready proof packs in hand.
What exactly is "AEO"?
Answer Engine Optimization — making your company findable and citable when buyers ask AI assistants (ChatGPT, Gemini, Perplexity) questions like "who can help a US SaaS sell in Japan?". Your Japanese landing page is built for this, and citations are audited weekly.
How do we start?
Book the 30-minute consultation. We assess fit, agree scope in a Statement of Work, you sign the Master Advisory Service Agreement online, and the engine build-out begins. Month-to-month, no lock-in.
Next step
Find out if Japan is a now-move for you.
Thirty minutes with the senior executive who would run your Japan motion. No deck, no obligation — a straight assessment of readiness and sequencing.
Send an Inquiry